Analysis On The Current Situation Of China 's Bags Industry Development

- Oct 13, 2017 -

China's luggage industry after more than 20 years of  rapid development, has now formed from the leather, textile fabrics, foam  materials, ribbon, zipper, drawbars, bags machinery, hardware accessories, such  as a more complete industrial chain, Industry development, initially with the industrial  cluster of supporting mechanisms, is China's light industry economic development  of important industries and export-oriented industrial clusters, one with strong  international market competitiveness, but also a new force for  export.

China's luggage production accounts for more than 70%  of the global share of the world has occupied the dominant position.  As the world's largest manufacturer of luggage,  China has more than 20,000 luggage manufacturing enterprises, producing nearly  one-third of the world's luggage, its huge market share.
In recent years, with the rapid development of  luggage industry, the number of luggage enterprises in China is also increasing,  mainly concentrated in the coastal Guangdong, Fujian, Zhejiang, Shandong,  Shanghai, Jiangsu, and inland Hebei, Hunan eight provinces.
China's luggage industry is facing unprecedented  challenges. In the labor shortage,  rising raw material prices, the appreciation of the renminbi and the pace of  industrial transfer and other factors to accelerate the impact of the luggage  industry, the export of unstable factors increased, while the luggage exhibition  industry survival and development is also embarrassing.

China's  luggage products and European and American countries in the quality of luggage  products far away. China's  low-end luggage market spread, scattered in a variety of small commodity  wholesale city, stall, 80% of the package for small factories, small workshops  to do low-end products, due to lack of funds, many enterprise hardware  production facilities and software R & D personnel is relatively weak  The  package is not brand, poor quality, no design, no personality, no protection,  and some also use a large number of toxic raw materials, can not meet the city  people's pursuit of quality of life, especially for many years, most of the  domestic luggage enterprises to export-oriented ,  Many companies in the financial crisis to domestic sales, no brand, no team, no  channels, in the design of innovative, independent brands, marketing networks  and other aspects of a significant inferior to foreign big, leading to the  industry more vulnerable to external environmental fluctuations, its  Anti-risk ability,  profit levels are relatively weak.
International brands of luggage  products have entered the Chinese market, the domestic luggage products have a  serious impact. In  the domestic luggage market "pyramid" at the top, such as LV, such as the  international top brands, high profit margins, market share gradually expanded;  and domestic brands are more concentrated in the price and the shallow level of  the channel, the market share is large Profit is very low, only  to the amount to win; the end is a small number of high-end brands, but the lack  of personality and appeal, can not have deep emotional resonance with the  consumer.

In addition, with  the continuous improvement of international inspection standards, countries  through various means to continuously restrict the import of goods, in order to  meet international standards, speed up the development of new technologies,  relying on technological progress to adjust the export commodity structure, to  promote product upgrades, to promote product structure to high-tech Products and high value-added product transformation,  has become a luggage manufacturing enterprises have to pay attention to the  problem. China's luggage enterprises  should actively integrate resources to product quality as the basis, through  effective management tools, luggage design, manufacturing and international  trends combined to produce high-quality, unique characteristics of the product,  with the momentum of economic rebound, Force, in order to continue to consolidate the  "internally and externally" sales strategy, to win a place in the global  market.

China's exports of luggage and similar containers in  the period from January to October 2017 were US $ 28,262,609 thousand, up by  4.2% year-on-year. China's paper and  other paper boxes, boxes and other packaging containers exports amounted to  43.47 billion US dollars, compared with the same period last year increased by  9.8%. From January to October in 2017,  the export volume of China's packaging bags reached US $ 1.96 billion, an  increase of 0.6% over the same period last year.

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